The result is a vibrant, deep, dye-fast color that  lasts trough many washings. Although the colors are impressive, these outstanding results are achieved while adhering to the strictest environmental standards and highest levels of energy efficiency.

When the dyeing process is finished, the shirts undergo a softening process using a non-toxic, environmentally friendly and biodegradable enzyme.  This step creates cotton that is extremely soft to the touch, similar to Pima.  However, no toxic chemicals are used to produce our trademark touch and feel.